How to write a cover letter that stands out

So you’re applying for a job that asks for a cover letter, or you’ve decided it’s a good idea to include one anyway. What should you include in it? Employers and recruiters could be sifting through hundreds of cover letters to create a candidate shortlist, so it’s important to keep yours concise while clearly outlining why you’re the best person for the job. 

Make sure to:

  • Address the hiring manager by their name, if you know it
  • State the role you’re applying for
  • Include a compelling opening statement about why you’re a great fit for the job
  • Match your skills and experience to the job, including related keywords and phrases
  • Mention any relevant successes you’ve had in previous roles
  • Outline why you’re passionate about the job and industry
  • Close with a call to action to meet

Aim to keep your cover letter to one page and only include information that is relevant to the specific job you’re applying for – avoid filling the entire page but instead stick to a few concise paragraphs. Hiring managers are busy, so brevity is key.

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